MailerLite Review 2023: Is This Email Marketing Tool Worthy To Choose?

Nicholas Amundson

September 12, 2022
15 min read

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Are you in search of an email service provider who can assist you in the best possible manner to fulfill your unique business requirements? If your answer to this question is yes, then there are certain important things that you should first be clear about.

First of all, you should understand that email marketing software is an important channel for most businesses. It is not possible to overlook its importance. But, in this regard, you should also understand that it ends up consuming a lot of your resources and time.

And, this is a key reason, why marketers and entrepreneurs these days focus on looking for automation which is proven to help in making email campaigns much more effective.

But, in case you are an absolute beginner, then it would be challenging for you to know which email marketing tool to use and what specific features to look for while searching for one.

To address your problem, we have designed this comprehensive MailerLite email marketing software review post where we are going to discuss this in detail.

Throughout this guide, we will discover all the key reasons why this affordable email marketing software might be the right solution for your unique business needs.

So, keep reading this blog post from the start to the end to know about its features, merits, and demerits along with its pricing.

MailerLite Review 2023:

MailerLite Review

Ease of Use (5/5)

User Interface (4.8/5)

Features and Marketing Tools (4.7/5)

Deliverability and Overall Performance (4.8/5)

Customer Support (4.6/5)

Value for Money (4.9/5)

In the current digital era, the email marketing strategies that you devise for your business should be the best. If you fail to ensure this, then you would not be able to stand out in the competition.

Your emails should necessarily have the power to:

And due to this particular reason, a lot of marketers these days are investing in email marketing tools. Now with the availability of so many options in the market, it is quite natural for you to get confused.

If you are also going through the same confusion, then you can search on the internet for some of the best email marketing tools.

While you research on the internet, there are high chances for you to come across MailerLite.

It is a well-known, easy-to-use, and cost-effective email service provider, loaded with the best features that one can use to grow their business. We will talk about its features in detail in the upcoming section.

You can have a close look at all these details to understand whether it is the right tool for your business requirements or not.

But, before talking about its features, let’s first talk about what exactly MailerLite refers to in the following section:

What Is MailerLite?

MailerLite is referred to as an email marketing service provider which any growing business can utilize to effortlessly plan their email marketing campaigns.

One can use this platform to accomplish many different tasks which include sending emails to leads automatically and growing their mailing list.

Another important thing to note about this tool is that its user interface is easy to use which makes it a beginner-friendly option. You do not need to be a coding expert to use this platform as you can easily choose from a distinct variety of newsletter designs.

Also, if there is any need to make changes, you can even do that easily. As the email editor of MailerLite comes with a drag-and-drop feature and so, it means that you can make any of the changes you want in just minutes.

MailerLite Overview Details

MailerLite is a well-known web-based email marketing platform that is trusted by more than 600,000 global users.

Launched in the year 2010, the main aim of this tool is to assist small to medium-sized business owners and freelancers enjoy the best MailerLite email marketing features at cost-effective pricing.

Some of the top features of MailerLite which tend to offer it a competitive advantage include amazing customer support, appealing newsletter and email designs along with ease of use.

Once you know a bit about the MailerLite tool, it is time to have a look at its important features. Analyzing all of its features will help you to understand whether it would the right choice for your requirements or not.

So, now, let’s get started by talking about its key features in the forthcoming section:

MailerLite Features

Below, we have enlisted some of the top features of MailerLite that one should necessarily have a clear idea about:

1. Email Campaigns

It is incredibly easy to set up an email campaign with MailerLite. You just, need to follow some simple steps to achieve this objective. Don’t worry, we are going to guide you throughout the process in the below section:

MailerLite allows you to choose a newsletter template and edit it as per your requirement. Once you are done setting up your campaign and choosing a template, it is time to make use of the drag-and-drop editor.

By using this editor, you can make any of the changes that you wish to make in your design. You can even consider adding as many of the elements as you needs.

There are also many other things that you can choose to do. It includes changing the background, inserting social media links, adding videos and images, etc.

The best part about employing MailerLite is that, even if you have never utilized an email marketing service in the past, then also you would be able to come up with appealing designs.

And trust us, your recipients are going to love the designs that you manage to create with the aid of this tool.

So, now you do not have to invest your money in hiring a graphic designer as it offers you the capability to do everything by yourself. Again, if you need to check how your email newsletter is going to appear, you can easily do that through your browser.

2. User-Friendly Features

By choosing MailerLite, you are assured to get the best user-friendly MailerLite premium features and so, it makes your life very easy. You will find the availability of a built-in photo editing tool that allows users to crop or resize photos.

If you are looking forward to adding some effects or filters, then you can do that as well. Depending on your needs, you can also focus on adding text to your images which is considered to be its best part.

You will even get the option to adjust the contrast and brightness as per your preference.

Note that this tool does not offer you all the options that you are expected to get with Adobe Photoshop. But it is surely a great option to choose for quick and simple edits.

Organizing your campaigns also becomes incredibly easy with MailerLite. You can utilize the File Manager of this software to keep all your campaigns in order.

You just, need to create folders and after that, you can consider dropping off your campaigns in the appropriate ones. You can even choose to integrate it with your Google Drive account.

Again, all the newsletters you create with this platform are not only eye-striking, but mobile optimized as well. So, it means that you do not have to deal with complicated codes to ensure that all of these properly load on tablets and phones.

3. Personalizing Emails

MailerLite has turned out to be a popular choice among people as it allows them to insert products directly from their online store. So, it means that by utilizing this, you can easily promote new products to your consumers.

You can even keep them well informed about any special promotion that may be going on. If you want, you can also choose to tailor the newsletter section, especially through dynamic content.

It suggests that you can consider designing one newsletter and change its content depending on the person you are going to send.

Thus, it ensures that every newsletter you design is highly personalized. Also, do not forget to change the name and personal info of the recipients with every newsletter you send.

And if you are a small business owner, focusing to make your branding consistent, then you can design and create your newsletter templates and save those for future use.

Again, if you are someone having some knowledge of HTML, then you will find an option to edit emails by utilizing rich text and HTML.

4. Generating A MailerLite Landing Page

You can also use this platform to generate appealing and professional-looking landing pages for your business requirements. And you can again employ these landing pages for capturing phone numbers, and email addresses along with other lead info which you might require.

For creating a landing page, you can make use of any of the available MailerLite templates that you will find on this platform.

If you want, you can even design everything from scratch. In this case, the landing page editor also comes with drag-and-drop functionality. So, it means that you can insert any elements to your page as per your liking.

Again, by having a dedicated landing page, you would be able to capture leads effortlessly. It also helps you with email signups.

There are again many other things for which, you can make use of landing pages. In case, you need customer feedback, then you get the option to straightforwardly direct consumers to your customer feedback page.

For different products, you can choose to create different landing pages. You even get an option to create unsubscribe pages which will help you a lot as you do not wish to receive spam complaints.

Another advantage that you would be able to get is to generate templates out of your page designs. It ensures that all of these are consistent. And finally, you can also use SSL encryption and custom domains.

5. Increasing The Number Of Your Subscribers

As a business owner, your main goal should be to always increase the number of subscribers. Never settle for your present subscriber list as you always have the chance to grow it further.

In such a situation, MailerLite can prove to be a valuable tool that you can use to successfully achieve this objective. By using this platform, you would be able to get more email addresses.

You can again create pop-up subscribe forms by employing the same drag-and-drop interface that you have previously utilized for creating newsletters.

And the best part is that you do not have to keep yourself stuck with one style. You get multiple styles to choose from. It includes a full screen, half screen, side box, floating bars, and featured pop-ups.

MailerLite again offers you full control whenever these pop-ups get activated. You can consider setting it depending on how much time elapsed, by scroll distance, or when the user is about to leave.

So, this platform does not only provide you with pop-ups, but also you get the option to generate a landing page as well.

6. MailerLite Integrations

MailerLite is known for working with distinct organizations to offer you the capability to use those within the platform. You can utilize some of these in enhancing your mailing list.

Whereas some others can be used to add eCommerce functionality. There are again some integrations that are specially made for social media. Some of the featured integrations include the following:

Shopify
Stripe
WordPress
WooCommerce
Zapier
Typeform
MailerCheck
Facebook Audiences
Shopify for MailerLite Classic

7. MailerLite Customer Service

The MailerLite support is amazing and it is available in 12 languages. The MailerLite free trial plan allows you to access free email support. Again, by choosing its premium plan, you will get access to a 24/7 live chat option.

Not only that, but you will find the availability of several videos and how-to articles on their website. You can even read those for getting answers to your queries or know about some of their popular features.

MailerLite Pros And Cons

Pros

24/7 customer support
Comes with a free plan
Affordable pricing
Sign-up approval process
Beginner-friendly

Cons

Lack of enough templates
Complicated landing page editor

MailerLite Pricing Plans

The pricing plan of MailerLite is divided into four categories which are as follows:

1. MailerLite Free Plan

Price: $0/month for up to 1,000 subscribers

What Are You Expected To Get?

Key Features:

2. Growing Business Plan

Price: $9/month which comes to $108 when billed annually for up to 1,000 subscribers. Again, if you choose to go for monthly pricing, then you will have to pay $10 per month.

What Are You Expected To Get?

Key Features:

All features that you are getting in the free plan, plus
Unsubscribe page builder
Unlimited blogs and websites
Auto resend campaign
Dynamic emails
Infinite templates
Sell digital products

3. Advanced Plan

Price: $19/month which comes to $228 if billed annually. On the other hand, if you want to opt for its monthly plan, then it will cost you $21/month.

What Are You Expected To Get?

Key Features:

All features of the Growing business plan, plus
Promotion pop-ups
Custom HTML editor
Facebook integration
Enhanced automation
Multiple triggers in automation

4. Enterprise Plan

Price: This plan comes with a custom pricing option, and it is meant especially for those businesses that have more than 100K subscribers.

What Are You Expected To Get?

Key Features:

MailerLite’s Cancellation Or Refund Policy

MailerLite is not involved in providing refunds unless they have decided to terminate their services with you because of any reason.

You can opt for cancellation of your plan within your MailerLite account at any time you wish to. Even, you get the facility to downgrade to a cheaper plan.

MailerLite Alternatives

Below, we have enlisted some of the top MailerLite alternatives that you should know about:

Sendinblue

It is one of the cost-effective all-in-one email marketing platforms available on the market. This tool comes with a built-in CRM along with advanced automation alternatives.

Another best part about this is that you will find its availability in 6 languages. This platform provides you with unlimited contacts with a maximum of 300 emails per day.

Omnisend

It is another amazing tool to try out if you are an eCommerce business owner. You can efficiently use this as a part of your email marketing strategy.

Another key advantage of using Omnisend is that it helps you to convert your email subscribers into premium customers. But note that the features of this software are restricted to the eCommerce sector.

ActiveCampaign

It is one of the platforms that offer you smarter automation. So, in this case, the options that you get to use are much more advanced when compared to MailerLite.

Along with being robust, all the available features of ActiveCampaign are also simple to use.

GetResponse

It can be called a robust alternative to MailerLite as you get the availability of many pro-options ranging from good automation to Conversion Funnel.

Again, unlike MailerLite, they are known for offering their platform in more than 20 languages. Their testing and design tools are also of high quality.

Our Final Verdict On MailerLite

MailerLite Review 2023

🥰 Ease of Use
🙂 User Interface
❤️ Features and Marketing Tools
🥰 Deliverability and Overall Performance
👍 Customer Support
🙃 Value for Money

4.9

Final Verdict

All in all, MailerLite is regarded as one of the best email marketing software for beginners. So, if you are a blogger, freelancer, or running a small business, you can go for this tool without any hesitation.

It comes with a decent free plan option. But, if you are looking forward to accessing its premium features, then you can go for its paid plan. Don’t worry, its premium plan is also cost-effective. And so, if you are a small business owner, then also it will not hit your pocket.

We highly recommend you try MailerLite for 14 days for free.

MailerLite Frequently Asked Questions Or FAQs

Is MailerLite Free?

MailerLite does come with a free version. Although you will find the availability of a free version, it does come with some limitations like 1,000 subscribers and many other restrictions in terms of the features.

So, it means that you can use the free plan until you have up to 1,000 subscribers. With your subscriber count going above 1,000, you need to opt for its premium plan. Also, as a part of the free plan, you can send a maximum of 12,000 emails/month.

How Do I Sign Up For MailerLite?

It is incredibly easy to sign up for MailerLite’s email software. First of all, you need to create a free account.

Once you are done with creating the account, you will have to enter some extra details like the website address, where you have heard about the product, and what approaches you adopt for collecting leads. Now, you can start utilizing the tool.

How Is The MailerLite Customer Support?

If you opt for the free plan of MailerLite, you will receive 24/7 email support. On the other hand, the premium plan of this tool allows you to access live chat support.

Most people have found its chat support to be helpful and quick. So, you are assured to get a useful answer to any questions you have in a matter of few minutes, which is considered to be its best part.

Which One Is Better In Between MailerLite And MailChimp?

When compared to MailChimp, MailerLite is known to be more lightweight. But, as far as the pricing is concerned, MailerLite is a clear winner when you take into account the subscriber limit.