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If you want to boost your website’s Google page speed for a better user experience and search engine, then you’ll need to figure out how to do it.
Nobody wants a slow website. When a page takes too long to load, not only Google takes consideration. But visitors tend to leave and find another website. To find the website that answers their questions.
According to Google, visitors who experience a seven-second response time seem to be 113% more likely to leave a page.
Page speed is so important to the user experience that Google made it one of its ranking factors in 2018. Any competitors outrank you on a critical search engine results page (SERP). Even though you’re working on SEO techniques, a low page speed can allow another site to dominate.
Google provides a free PageSpeed Insights tool. It scores your page on a scale of zero to 100 for those interested in learning more about their loading times.
Here’s an example of a report generated by PageSpeed Insights when you search “techtoolinsights.com”:
The report appears to be clean and straightforward. But, if you’re not the most tech-savvy guy, it may not be easy to understand what all the report’s insights exactly mean.
Here’s an illustration of a report with a lengthy list of jargon-filled comments:
Although the jargon above may seem difficult, most of the PageSpeed Insights recommendations may be simple to put in place, even if you’re not a developer.
Here’s a Quick 8 Steps to Solve Low Page Speed
What is Page Speed?
Google describes page speed in two main ways:
- How long does it take to display content on a web page?
- How long does it take for a browser to render a page completely?
The visitor’s internet speed and a site’s web hosting service. But there’s a lot of work going on how fast your web pages are. And even cache clearance can affect load times.
So, various things are outside the website owner’s control regarding page speed. But there are several things that the website owner can improve. It includes images, videos, JavaScript, and others.
Since page speed is so important to the user experience, Google measures the page’s performance in deciding whether to rank it in the search engine results pages.
Finding it hard to optimize your content for speed shows. That tells Google that you need to provide a lot of experience for your website visitors.
Here is an eight-step method to achieve a 100 percent speed score to guide you in improving your user experience. And also fix slow loading times.
We’ll describe why each step is important and provide insight into how to do it. Also, it lets you know whether you need a tech professional.
How to Get a 100% Google Page Speed Score
1. Determine whether and where you are falling behind.
Most content management systems (CMSs) feature built-in tools. Or plugin solutions. That helps you determine why your website content or a specific page takes a long time to page loading.
Before you make an effort to improve your website’s page load time, you should check a few of these tools to get a basic idea of where you stand.
It will help you narrow down the exact measures you need to take to improve the load time of your website.
Here are some free tools to get started with:
Google Page Speed Insights, as we stated above, is one of your best resources, particularly if you aim to get a higher Google page speed test score.
Most of the other tools described are helpful as they may provide you with a rapid breakdown of important information. This information is related to your website speed.
KeyCDN, for example, will show you how fast your website page loads in different countries. Start implementing various tools and comparing the results to get a good sense of where you are now.
2. Compress all your website images.
The most prevalent cause of slow page speeds is large images. There are several viewpoints on what makes an ideal file size. Google developers recommend getting as small as necessary without compromising image quality. At the same time, some hosting service providers recommend keeping files under 200 KB. But Shopify’s site recommends keeping them under 70KB.
To reduce the size of your images without compromising quality. Therefore, we recommend using free online applications such as Squoosh app or Compress.io. You can also give it a try in Photoshop.
While uploading an image, you can use Photoshop or any other photo editing software. That compresses or scales it to the actual resolution it will display on the site.
Your display size should not match your file size. The display resolution refers to how large an image appears on your website.
Your file size is the actual image size that you uploaded. When you have a huge file and a tiny display size, the large file takes the same amount of time to load.
And it does have a large display size. In contrast, if you upload a small file and display it at a smaller display size, it will load faster.
Cropping the image to the same display size that will appear on your webpage is a great habit. Then compress the image file to take up less storage space.
For example, your CMS crops or resizes an image to 500px by 300px. You need to crop it to that exact size before uploading it. However, if you do not see a large image on the web page, the published large-scale image file may lead to a considerable slowdown.
3. Reduce the size of your HTML, CSS, and JavaScript code.
CSS, HTML, and JavaScript may include a good amount of extra, redundant code. Or completely unnecessary code. That stuff, including images, might cause your page to load slower.
There may be leftovers when a page is created or updated. Google developers suggest “minifying” your code to avoid it. Minifying reduces the size of your code, eliminating unnecessary language, notes, and spaces.
4. Remove elements that are rendering-blocking.
A page is sometimes built to load less important aspects such as a sidebar or banner before the main content. It would help if you focused on your code such that your main information comes above the fold at the start.
Once you’ve identified where these elements exist, try this easy guide to find out how to remove them.
5. Improve your mobile speed.
In 2021, Statistics show that 61% of all Google searches were done on mobile devices. Also, to reward mobile-optimized sites in search result rankings.
If your mobile site loads fast, Google will provide you with a higher page speed score and a higher ranking.
Google PageSpeed Insights can show you what your mobile site scores are. Once you have searched for your URL and shown the result, you can flip between the Mobile and Desktop sections. So, you check your scores on each platform.
If you’re falling behind, try to optimize what visitors see on the mobile version. Keep hiding or reducing desktop website elements. That may appear unpleasant or unnecessary on a small screen, such as photos or excessive text boxes.
Services like AMP (Accelerated Mobile Pages) can help you produce basic web pages. That loads faster and auto-adjusts to fit different browser windows or devices.
6. Avoid or reduce the use of page redirection.
A redirect occurs when a visitor clicks on the link. And then moved to one or more distinct locations before they arrive at their preferred webpage. As redirects might degrade page performance, you should use them only when needed.
It could occur throughout a business or website revamp. In such a scenario, this guide will make SEO-friendly 301 redirects.
7. Increase the speed with which your servers respond.
Google suggests a server response time of fewer than 200 milliseconds. So, it improves your server response time. A slow server response can be caused by several things, including your website hosting.
Fixing a slow server might be a little more complicated than the previous steps. This article dealing with a 502 Gateway error contains a few helpful suggestions. That can help you find and resolve server-related problems.
Suppose you have your website hosted by a company like GoDaddy GreenGeeks. Or any other Web hosting provider. Then contacting a knowledgeable representative may also help determine and fix the problem.
8. Use a content delivery network (CDN).
A content delivery network (CDN) is a globally distributed web server. A browser cache of your website can be stored and quickly loaded for visitors worldwide if a visitor from a distant geographical location visits your site. Then, your pages will load from the nearest CDN servers closest to the visitor rather than your server.
Why would you want to use something like it? Since visitors located far from your server may experience longer page loading times.
For example, if your server is in San Francisco, a German web visitor will experience a slower site speed than those in a nearby location such as Vancouver.
Due to their global reach, CDN servers avoid this problem. And it improves the site speed for worldwide visitors.
If you created your site with a CMS, such as HubSpot, or hosted on Cloudflare, it may already use a CDN. GoDaddy, GreenGeeks, and Squarespace are other content management software, providers. That provides a CDN service.
WordPress website users can also install various free plugins, such as CDN Enabler.
If you don’t think you have a CDN, consider Amazon CloudFront and Cloudflare, as well as the AT&T Content Delivery Network.
Keep this list of actions of google page speed best practices pretty useful the next time you start your Google PageSpeed Insights report. These steps will show how fast you reduce and optimize your pages as you strive for a perfect 100 percent score.
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